Home > Blog > How To Make Money Selling Courses Online: A Content Creator’s Guide

How To Make Money Selling Courses Online: A Content Creator’s Guide

November 12th 2023
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Table of Contents

So, you’ve heard the buzz about people making a killing by selling courses online, and you’re itching to get a piece of that pie. Well, you’re in the right place! The e-learning market is booming, and there’s never been a better time to jump in. According to a recent article on trends in e-learning, the future of online education is brighter than ever.

Let’s dive into the world of online course creation and discover how you can make money selling courses online.

1. Finding Your Course Idea: The Power of Niche

A mural of a white arrow on a blue wall

Before you even think about creating content, you need to nail down your course topic. Remember, the most successful online courses solve a specific problem for a specific target audience.

Imagine Sarah, a fitness enthusiast. Instead of creating a generic “Get Fit” course, she zeroes in on “Prenatal Yoga for Expecting Mothers.” By choosing a niche, Sarah can address specific pain points and cater to a dedicated audience.

Creating a successful digital course is akin to crafting a masterpiece. It requires a blend of passion, skill, and most importantly, a deep understanding of your niche. The journey to create online courses that resonate and sell begins with meticulous research.

1. Dive Deep into Social Media

Social media is a treasure trove of information. Platforms like Facebook, Instagram, and LinkedIn can provide valuable insights into what your potential audience is interested in.

Facebook Groups

Facebook groups are particularly useful for niche research. By joining groups related to your area of interest, you can observe the questions people are asking, the problems they’re facing, and the kind of content they engage with. This can help you tailor your digital course to address those specific needs.

2. Analyze Existing Courses

A computer screen with some analytical information on it

Before you create online courses, it’s crucial to understand the landscape of existing offerings. Platforms like Udemy, Coursera, and Skillshare are filled with both free and paid courses. Analyze the most popular and highly rated courses in your niche. What topics do they cover? What’s missing? Can you offer something unique or delve deeper into a subtopic?

3. Leverage Online Forums and Q&A Platforms

Websites like Quora, Reddit, and niche-specific forums can be gold mines for understanding your audience’s pain points. Look for recurring questions or threads that seem to gather a lot of attention. This can help you identify gaps in existing content and craft a killer course that fills those gaps.

4. Conduct Surveys and Polls

If you already have a following on social media or an email list, leverage it to ask your audience directly what they want to learn. Tools like Google Forms or SurveyMonkey allow you to create surveys where you can ask specific questions about their interests, challenges, and preferences for course content.

5. Pay Attention to Keywords

Keyword research isn’t just for SEO; it’s a powerful tool to understand what people are searching for online. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you find keywords related to your niche. Look for keywords with high search volume but low competition, indicating a demand for content in that area.

6. Validate Your Idea with MVP (Minimum Viable Product)

Before diving into creating a full-fledged course, consider testing your idea with a Minimum Viable Product. This could be a short eBook, a mini-course, or a series of webinars. The goal is to gauge interest and gather feedback to ensure that your full course will hit the mark.

7. Prioritize High-Quality Content

Regardless of your niche, high-quality content is non-negotiable. Once you’ve identified your niche, ensure that your course offers value, is well-researched, and professionally presented. A killer course is one that not only meets but exceeds the expectations of your audience.

8. Keep an Eye on Trends

Staying updated with industry trends can give you a competitive edge. Tools like Google Trends can help you identify emerging topics in your niche. Being one of the first to create online courses on a trending topic can position you as a thought leader.

Researching a niche for your digital course is a step that requires time and diligence. By understanding your audience, analyzing existing content, and ensuring that your course brings unique and high-quality content to the table, you set the stage for a successful and impactful course.

Remember, a killer course is born from a perfect blend of passion, knowledge, and a deep understanding of your audience’s needs.

2. Crafting Your Course: Quality Over Quantity

A desk with a laptop, journal, cup of coffee and some flowers on it

Once you’ve got your course idea, it’s time to dive into online course creation. Map out your modules, lessons, and resources. Whether you’re offering video lessons, written content, or a mix of both, ensure your course material is top-notch.

Think about it: would you pay for a course that’s just a mishmash of free resources you could find with a quick Google search? Probably not. Your prospective students are looking for value, and that’s what you need to provide.

3. Choosing Your Online Course Platform: Home Sweet Home

The words " Love to Learn" painted on a wall

As a course creator, there are a plethora of online course platforms out there. From Udemy and Teachable to Squarespace and more, each platform has its pros and cons. Some platforms, like Udemy, are online course marketplaces where you can reach a vast audience.

Others, like Teachable or Squarespace, allow you to host courses on your own website, giving you more control over your branding and sales pages.

In the booming world of e-learning, choosing the right platform to host and sell your courses is crucial. With a plethora of options available, it can be overwhelming to decide which one suits your needs best. Lets compare three popular platforms: Teach.io, Kajabi, and Teachable, diving into their pros and cons to help you make an informed decision.



  1. Intuitive User Interface: Teach.io is known for its user-friendly interface, making it easy for course creators to upload content, manage students, and track sales.
  2. Customization: The platform offers a range of customization options, allowing creators to align their course pages with their brand aesthetics.
  3. Integrated Payment Options: Teach.io supports multiple payment gateways, simplifying the process of collecting payments from students.


  1. Limited Marketing Tools: Compared to other platforms, Teach.io offers fewer in-built marketing tools, which might require course creators to rely on third-party tools.
  2. Pricing: Some users find Teach.io’s pricing model a bit on the higher side, especially when starting out.



  1. All-in-One Solution: Kajabi is not just a course platform; it’s a comprehensive digital product platform. This means you can sell courses, memberships, and even digital products all in one place.
  2. Powerful Marketing Tools: Kajabi comes with a suite of marketing tools, including email marketing, landing pages, and sales funnels.
  3. Community Building: The platform has a built-in community feature, allowing course creators to foster a sense of community among their students.


  1. Complexity: Due to its extensive features, Kajabi can be overwhelming for beginners.
  2. Price: Kajabi’s comprehensive toolset comes with a higher price tag, making it less accessible for those on a tight budget.



  1. Ease of Use: Teachable is known for its straightforward and intuitive interface, making it easy for even non-tech-savvy individuals to create and sell courses.
  2. Payment Plans: Teachable offers flexible payment plans for students, which can increase conversion rates.
  3. Powerful Analytics: The platform provides in-depth analytics, helping course creators understand their audience better and optimize their offerings.


  1. Transaction Fees: On its basic plan, Teachable charges a transaction fee for course sales, which can eat into your profits.
  2. Limited Customization: While Teachable is user-friendly, it offers fewer customization options compared to platforms like Kajabi.

Choosing the right platform for your online course depends on your specific needs, budget, and technical expertise. If you’re looking for an all-in-one solution with powerful marketing tools, Kajabi might be the right choice.

However, if you’re just starting out and need a user-friendly platform, Teachable or Teach.io could be more suitable.

Remember, the best platform is the one that aligns with your goals and offers the features you need to create, market, and sell your courses effectively.

4. Setting The Right Course Price: The Goldilocks Principle

A man working on his laptop

Too high, and you might scare potential customers away. Too low, and you might undervalue your content. Finding the right course price is crucial. While it’s tempting to peek at your competitors, remember that your course’s value isn’t just about the content—it’s about the transformation you’re offering.

5. Marketing Your Course: If You Build It, They Won’t Just Come

An open laptop with people pointing at the screen

Creating an amazing course is just half the battle. You need a solid marketing strategy to get it in front of your target audience. Start by building an online presence. This could be through a blog, a YouTube channel, or a social media presence.

Offering free resources or a mini-course can generate leads and give potential students a taste of what you offer.

Remember our friend Sarah? She started a Facebook group for expecting mothers, sharing prenatal yoga tips and building a community. By the time she launched her course, she had a captive audience ready to buy.

In the digital age, the allure of creating and selling online courses has never been stronger. The promise of sharing your expertise, connecting with eager learners, and making money selling online courses is a dream for many.

But here’s the catch: just because you’ve built an amazing course doesn’t mean students will magically find it. The online learning space is crowded, and standing out requires strategy.

Let’s dive into the world of marketing your online course and ensure that your hard work doesn’t go unnoticed.

1. Know Your Audience Inside Out

A male speaker standing in front of a big audience

Before you can effectively market your online course, you need to understand who you’re marketing to. Who is your ideal student? What are their pain points? What motivates them to enroll in online classes? The more you know about your target audience, the better you can tailor your marketing efforts to resonate with them.

2. Leverage Content Marketing

Content is king, and this couldn’t be truer when it comes to marketing your own online course. Start by creating valuable content around your course topic. This could be blog posts, videos, podcasts, or infographics.

The goal is to establish yourself as an authority in your niche and attract potential students to your course content.

For instance, if your course is about online teaching techniques, you could write a blog post about “Top 10 Mistakes New Online Teachers Make.” This not only showcases your expertise but also attracts your target audience who are looking to improve their online teaching skills.

3. Offer a Free Course or Mini-Course

One of the most effective ways to get potential students interested in your course is to give them a taste of what you offer. Consider creating a free course or a mini-course that provides value but leaves them wanting more. This not only builds trust but also gives you a chance to showcase the quality of your content.

4. Harness the Power of Social Media

Social media platforms are a goldmine for course creators. Platforms like Facebook, Instagram, and LinkedIn allow you to connect with your audience, share snippets of your course content, and run targeted ads to people who might be interested in your course idea.

5. Invest in a Learning Management System (LMS)

A Learning Management System isn’t just a platform to host your course; it’s a tool to enhance the student experience. Platforms like Teach.io offer built-in marketing tools, from email marketing integrations to affiliate programs.

By choosing the right LMS, you can streamline your marketing efforts and provide a seamless experience for your students.

6. Engage with Your Audience

Marketing isn’t just about broadcasting your message; it’s about building relationships. Engage with your audience by responding to comments, hosting live Q&A sessions, or even creating a community around your course topic. The more engaged your audience is, the more likely they are to enroll in your course and spread the word.

7. Refine and Optimize

Marketing is an ongoing process. As you start to sell online courses, gather feedback, analyze your results, and refine your strategy. Maybe you’ll find that webinars are a hit with your audience, or perhaps your email campaigns need tweaking.

Continuously optimizing your marketing efforts ensures that you stay relevant and continue to make more money from your courses.

The journey of creating your own course is exhilarating, but it’s just the beginning. Marketing your online course is where the real challenge—and opportunity—lies. Remember, in the vast ocean of online learning, you need to make waves to be seen.

With the right strategy, dedication, and a sprinkle of creativity, your course can shine bright and attract the students you’ve always dreamed of.

6. Scaling Your Online Business: Beyond The First Course

A small cabin with the words "Always Room To Grow" painted on the door

Once you’ve sold online courses and seen some success, it’s time to think bigger. Can you create other courses? What about offering coaching sessions, membership sites, or other digital products? The sky’s the limit!

Selling Online Courses FAQ:

Q: Do I need my own website to sell courses online?
A: While you can sell courses on online course marketplaces, having your own website gives you more control over your brand and sales strategy.

Q: How do I promote my courses online?
A: From email marketing and paid ads to leveraging your personal brand on social media, there are countless ways to get your course in front of your target audience.

Q: Can I really make passive income selling online courses?

A: Yes! While it takes effort upfront to create and market your course, once it’s up and running, you can enjoy passive income as students enroll.

Final Thoughts

In conclusion, the journey to make money selling courses online is an exciting one. It’s not just about the potential for passive income; it’s about sharing your knowledge and making a difference in the lives of your students. So, what are you waiting for? Dive in, and happy course creating!

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