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Best Time to Post YouTube Shorts: A Guide to Maximizing Views

September 22nd 2023
Home > Blog > Best Time to Post YouTube Shorts: A Guide to Maximizing Views
Best time to post youtube shorts.

Navigating the vast ocean of YouTube content, creators constantly grapple with one critical question: “What is the best time to post YouTube Shorts?” While the allure of YouTube has led many to post videos, the dynamism of YouTube Shorts requires a nuanced approach.

The optimal posting time for these bite-sized pieces differs from regular YouTube videos. When you post shorts can significantly influence their visibility, ensuring they align with the peak hours when users watch YouTube and making them more likely to appear in a user’s search query.

This guide delves deep into deciphering the best timeframes to upload YouTube Shorts, so you can maximize views and engagement.

The best time to post YouTube Shorts on your channel largely depends on your audience’s habits, your channel’s analytics, and the nature of your content.

Why Does The Best Time To Post On YouTube Shorts Matter?

A brick wall with the Youtube Shorts logo

YouTube doesn’t display newly uploaded content in chronological order. Instead, it prioritizes videos that cater to the interests and habits of individual users. If you post shorts during hours when your audience is most active, your content has a better chance of being served to them.

Best Time To Post YouTube Shorts On Sunday

Sunday, being a rest day for many, might have different peak hours. Tailor content according to what users might be looking for on this day – perhaps more relaxed, leisurely content.

Understanding how YouTube recommends videos to users is vital. It isn’t just about the search results but also about what appears on a user’s homepage and in their recommended videos section.

3 Tips to Identify the Best Time to Post YouTube Shorts

A screenshot of the YouTube Studio app

1. Understand Your Audience’s Habits:

Before deciding on the best time to post, it’s crucial to understand when your audience is most active. Use tools like YouTube Analytics to analyze your audience’s peak activity times. This can give insights into when they’re most likely to engage with your content.

2. Analyze Trends and Patterns:

Regularly monitor the performance of your YouTube Shorts. Do videos posted at a particular time or day consistently outperform others? Recognizing such patterns can help tailor your posting schedule for maximum reach and engagement.

3. Consider Global Time Zones:

If your audience spans multiple countries or continents, factor in different time zones. This might mean posting at unconventional hours to cater to international viewers or segmenting your content strategy for different regions.

Why is it important to post YouTube Shorts at the right time?

Timing is crucial when posting YouTube Shorts. By understanding when your target audience is most active, you can increase the likelihood of them watching your content. Posting at peak hours means your content stands out amidst the vast sea of videos uploaded every minute.

Understanding YouTube Analytics: Unveiling Insights into Your Content’s Performance

In the vast landscape of online content, YouTube stands as one of the most influential platforms for creators to showcase their creativity, connect with audiences, and potentially build a career. One of the essential tools at a content creator’s disposal is YouTube Analytics.

This powerful tool provides an in-depth look into how videos are performing, helping creators refine their strategies, optimize content, and engage with their audience more effectively.

What is YouTube Analytics?

YouTube Analytics is a feature-rich dashboard that offers creators a comprehensive overview of how their videos are performing on the platform. It delves into various metrics and statistics, empowering creators to understand their audience, track growth, and evaluate the effectiveness of their content strategy.

Key Metrics in YouTube Analytics:

  1. Views and Watch TimeThese metrics gauge the popularity and engagement of your videos. Views indicate how many times your video has been watched, while watch time reveals how long viewers have engaged with your content. High watch time is often an indicator of engaging and valuable content.
  2. Audience DemographicsYouTube Analytics provides insights into your audience’s demographics, such as age, gender, and geographic location. This information is invaluable for tailoring content to your audience’s preferences.
  3. Traffic SourcesThis metric highlights where your viewers are coming from, whether it’s from YouTube searches, suggested videos, external links, or direct searches. Understanding traffic sources can help you refine your promotional efforts.
  4. Engagement Metrics
    Likes, dislikes, comments, and shares provide insight into how viewers are interacting with your content. Engaging videos often generate more interactions, indicating a strong connection with the audience.
  5. Retention RateThis metric indicates how long viewers stay engaged with your videos. A high retention rate suggests that your content is holding viewers’ attention effectively.
  6. Subscriber GrowthTracking your subscriber count and the rate at which it’s growing is a crucial aspect of measuring your channel’s overall health and appeal.
  7. Click-Through Rate (CTR)CTR measures the percentage of viewers who clicked on your video after seeing its thumbnail and title. A higher CTR indicates effective thumbnails and titles.

Using YouTube Analytics to Improve Content Strategy:

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  1. Identify Popular Content: Analyze which videos perform exceptionally well in terms of views, watch time, and engagement. This information can guide you in creating similar content that resonates with your audience.
  2. Optimize Upload Schedule: Determine when your audience is most active and schedule your uploads accordingly. Consistency in posting can help keep viewers engaged.
  3. Refine Thumbnails and Titles: Analyze CTR to understand which thumbnails and titles attract more clicks. Experiment with different styles to see what resonates best with your audience.
  4. Engagement Insights: Pay attention to comments and likes/dislikes. Responding to comments can foster a sense of community, and analyzing dislikes can provide constructive feedback for improvement.
  5. Analyze Audience Retention: Utilize the audience retention graph to identify where viewers drop off. This can help you refine the pacing and content structure of your videos.

Using YouTube Analytics to find the best time to post YouTube Shorts

YouTube Studio provides creators with YouTube Analytics – a robust tool that offers insights on the best time to post, considering the time of day and day of the week:

  • Time of Day: YouTube users have different habits. Some might watch videos during their lunch breaks, while others prefer nighttime viewing.
  • Day of The Week: The best day for posting content might vary, but with YouTube Analytics, you can see which days your audience is most active.


A calendar with a cellphone with a calculator app open
  1. Target audience demographics: Understand who your audience is. This will influence the posting schedule and content.
  2. Capitalize on peak hours: Use YouTube Analytics to determine when most of your audience is online.
  3. Tailor to content type: Informative and educational content might have different peak times compared to entertainment shorts.
  4. Test different posting times: Diversify your posting times and assess which yields the best results.
  5. Use YouTube Studio for insights: The built-in tools can provide valuable data to guide your posting strategy.
  6. Understand that shorts and long-form video content algorithms are distinct: They serve different purposes and have different ideal posting times.
  7. Constantly evolve with trends: Stay updated with what’s trending in the YouTube community.
  8. Engage with your audience: Engage in the comments, ask for feedback, and adapt accordingly.

How Does the YouTube Algorithm Work?

YouTube, the world’s largest video sharing platform, boasts over 2 billion logged-in monthly users. With such a vast user base and countless videos uploaded daily, it’s crucial for the platform to use a sophisticated algorithm to deliver relevant content to its audience. But how does the YouTube algorithm truly operate? Let’s delve into the intricacies of this digital machinery.

1. Evolution of the YouTube Algorithm

Initially, YouTube’s algorithm prioritized videos with the most views. However, this led to clickbait titles and thumbnails with little regard for content quality. Recognizing this, YouTube transitioned to prioritizing watch time around 2012. Currently, the platform considers a multitude of factors that aim to satisfy user preferences while maintaining high content quality.

2. User Engagement Metrics

Several engagement metrics influence video rankings:

  • Watch Time: This refers to the total number of minutes users have spent watching a video. It remains one of the strongest indicators of a video’s value in the eyes of the algorithm.
  • Click-Through Rate (CTR): This measures how often users click on a video after seeing its thumbnail. While a high CTR is beneficial, YouTube also considers the subsequent watch time to ensure the video isn’t just clickbait.
  • Likes, Dislikes, Shares, and Comments: These metrics provide a measure of a video’s ability to engage the audience, though they’re secondary to watch time and CTR.

3. User History and Personalization

The YouTube algorithm isn’t just about individual video performance; it’s also personalized to each user. The videos you’ve previously liked, shared, or commented on, and the channels you subscribe to, all influence the recommendations you receive.

4. Relevance to Search Queries

When users input search queries, YouTube prioritizes videos with relevant titles, descriptions, and video content. This is why Search Engine Optimization (SEO) practices, like keyword-rich descriptions and relevant tags, are vital for creators.

5. Content Freshness

Newly uploaded content has a certain advantage, especially when it’s relevant to trending topics. The algorithm recognizes the need for timely content, making recent videos more likely to appear in user feeds and search results.

6. Channel Authority

Channels with a proven track record of producing high-quality content that engages users over time often benefit from a slight boost in the algorithm’s eyes. This doesn’t mean new creators can’t succeed, but consistent content quality over time is beneficial.

7. External Traffic Sources

Traffic that comes from external sources, like blogs, social media platforms, or websites, can also influence video rankings. If a video is drawing a lot of traffic from outside YouTube, the algorithm sees it as valuable and may rank it higher.

8. Diverse Content Recommendations

YouTube aims to introduce users to a diverse range of content. Thus, even if you watch a lot of videos from a single channel, the algorithm will occasionally sprinkle in recommendations from other sources to expand your viewing horizons.

How Long Are the Most Successful YouTube Shorts?

YouTube Shorts, by design, are supposed to be brief—typically 60 seconds or less. However, the most successful ones usually hit a sweet spot:

  • 15 to 30 seconds: Many of the most viral and engaging YouTube Shorts fall within this range. These videos are short enough to retain attention but long enough to convey a clear message or story.
  • The ideal length also depends on the content type. For example, comedic sketches or quick tips might be shorter, while tutorials or story-driven content could push towards the 60-second mark.

What Time is the Best Time to Upload YouTube Videos?

The optimal time to publish YouTube videos largely depends on your audience. However, some general observations include:

  • Weekdays, post-work hours (5 PM – 7 PM local time): Many users check YouTube during their downtime after work or school. Uploading during this window can capture this audience.
  • Weekends, mid-morning (10 AM – 12 PM local time): Weekend patterns often differ, with many users checking their feeds during late mornings.

Again, the key is to analyze your audience data using YouTube Analytics to pinpoint specific peak times for your viewers.

Test Different Posting Times

One of the most effective strategies to determine the best time to upload videos is through experimentation. Here’s how:

1. Diversify Posting Windows:

  • Instead of sticking to a single time slot, diversify your posting times throughout the week. Monitor the performance of these videos to identify which time slots yield the best engagement.

2. Consistency is Key:

  • While it’s essential to experiment, maintain some level of consistency. This allows your audience to anticipate when new content might drop, fostering regular engagement.

3. Analyze and Adapt:

  • As you gather more data on posting times, continuously refine your strategy. Remember, the YouTube audience’s habits can change, so it’s crucial to stay adaptable and in tune with your viewers’ preferences.


a hand reaching into the distance.

In the evolving world of short form video content, understanding the prime windows to post content on your YouTube channel is more crucial than ever. Just as the ebb and flow of tides vary, so does your audience’s behavior on the platform.

Hours early or late can significantly sway views, especially when we consider factors like the target audience’s age or the nature of your content. Remember, short form content, unlike long form videos, thrives on spontaneity and immediacy.

So, open YouTube Studio, analyze, experiment, and stay consistent. Tailoring when you post YouTube Shorts based on these insights can make all the difference in maximizing engagement and views.

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