A brand’s name is the backbone of the brand’s identity, encapsulating the brand’s essence in one (or two) words. When the right brand name falls into place, it’s impossible to imagine a world where the company is called anything else. Think of iconic brands such as Apple, Nike, Disney, and Starbucks – these names are synonymous with global success.
That’s why finding the right name for your life coach business is so important. It can help you prosper or set you up for failure.
Finding the right name might feel impossible, but it doesn’t have to be. From funny to cool and creative names, we have hundreds of ideas to help you find the perfect name for your life coach company. Whether you’re setting up group coaching or one-to-one sessions, we’ve got you covered.
Already found the perfect community name? Head on over to Teach.io to start their free trial and create your community.
Just because a name sounds interesting, memorable or cool, it doesn’t mean it’s a good fit for your business. There are a lot of fun and quirky names out there, but they need to meet certain criteria to help your company grow and go down in the history books. Here are a few things to consider when choosing the perfect name.
Great branding starts with your business name. Even if you have a fantastic logo, excellent brand colors, and a sure-fire business plan, a poorly chosen name can have detrimental effects on your business’s success.
In most cases, company names don’t literally spell out what a company does, but they all communicate the essence of the brand in one or two words. Think Microsoft, Coca-Cola, Walmart, and Netflix.
Think of the most famous companies in the world. Apple, Disney, Starbucks, and Nike are all global giants with unique and memorable names. The trick to creating memorable names is simplicity. They should be short, simple, and straight to the point. Longer names aren’t as memorable as small and catchy names.
You need something that potential customers and clients will be able to spell and say, helping your business grow through word of mouth. The research backs this up. One study in The Journal of Financial Economics found that reducing your business or brand name by one word results in an 2.53% increase in market-to-book ratio.
However, that doesn’t mean you can’t use a longer for your business. Companies such as the International Business Machines Corporation (IBM) and Bayerische Motoren Werke GmbH (BMW) all have long names that have been shortened into unforgettable acronyms.
Avoid using negative language in your life coach name, as this might put potential customers off. It’s also important to make sure your name is culturally sensitive and not derogatory in any way. Remember, you’re not just creating products – to build a successful brand, you also need to create a community where your customers and clients feel safe. This is even more important when creating a life coaching company.
Make sure to double-check that your name has never been used before, especially in your niche. If you discover another company already has it, you’ll have to change it (and potentially conduct a whole rebrand) later on down the line to avoid legal trouble.
Check if the domain of your name is available, too. The last thing you want is to come up with an excellent name just to find out you can’t create a website for it.
Once you’ve found the perfect name for your life coaching business, it’s time to set up your community. Finding the right platform is just as important as finding the right name. Teach.io offers everything you need to build your business and share your knowledge with others. Get everything you need in one place, including video integration, one-to-one messaging, group chats, posts, articles, and so much more. Construct your community how you want to and watch your life coach business thrive.
Visit Teach.io to start their free trial today.
